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Case studies

Work that earns
its results.

Every project below has a number attached to it. Conversion rates, traffic growth, revenue. Because that's the only metric that matters.

Featured Projects

Filter by discipline to find work most relevant to you.

6 projects
MainLine Plumbing website: CalDesign case study
+90%
Service Calls
Home Services2 weeks

MainLine Plumbing

Conversion-focused build for a licensed plumbing company. Designed to win emergency jobs 24/7 and rank across the metro with dedicated service and location pages.

Web DesignDevelopmentSEO
+90%
Service Calls
12 live
Local Pages
4.9★
Google Rating
View Case Study
Arctic Pro HVAC website: CalDesign case study
+85%
Quote Requests
Home Services3 weeks

Arctic Pro HVAC

Complete digital overhaul for a Phoenix HVAC company. Built to capture emergency leads 24/7 and rank in local search.

Web DesignDevelopmentSEO
+85%
Quote Requests
2.1s
Page Load Time
4.9★
Google Rating
View Case Study
Swift & Safe Movers website: CalDesign case study
+120%
Quote Submissions
Moving & Logistics2 weeks

Swift & Safe Movers

Full redesign for a licensed interstate mover. Built around instant estimates, transparent pricing, and a quote form visitors actually complete.

Web DesignDevelopment
+120%
Quote Submissions
48 states
States Covered
4.9★
Google Rating
View Case Study
Ember & Oak Kitchen website: CalDesign case study
+67%
Reservations
Food & Hospitality3 weeks

Ember & Oak Kitchen

Editorial grade website for an upscale wood fired restaurant. Designed to command premium pricing and fill every table.

Web DesignDevelopment
+67%
Reservations
+40%
Private Dining Revenue
SF Chronicle
Press Coverage
View Case Study
BlastPro Exterior Cleaning website: CalDesign case study
+200%
Inbound Leads
Home Services1 week

BlastPro Exterior Cleaning

First ever website for a pressure washing company. Built in one week to capture local search traffic and convert it into same day bookings.

Web DesignSEO
+200%
Inbound Leads
5★
Google Rating
Same day
Booking Flow
View Case Study
Groundwork Coffee Co. website: CalDesign case study
+90%
Online Orders
Food & Beverage2 weeks

Groundwork Coffee Co.

Brand led digital launch for a Portland specialty roaster: origin story, loyalty programme, and direct to consumer sales.

Web DesignDevelopment
+90%
Online Orders
3× growth
Loyalty Signups
4.9★
Google Rating
View Case Study
Who we work with

Industries We Serve

We bring deep domain knowledge to every sector, so your site speaks the language your customers already trust.

Restaurants & Food

Menus, reservations, and online ordering built to convert hungry browsers.

Ecommerce

High converting stores optimised for average order value and repeat purchase.

Real Estate

Property portals and lead capture systems that turn visitors into qualified enquiries.

Health & Wellness

Trust first design with booking integrations that fill appointment slots.

Professional Services

Authority building sites that generate leads and command premium pricing.

Hospitality

Immersive brand experiences and booking flows for hotels, venues, and travel.

The transformation

Before & After CalDesign

Most of our clients come to us with the same problems. Here's what we fix.

Before CalDesign
  • 8+ second load time
  • Broken on mobile
  • 0.8% conversion rate
  • No SEO foundation
  • Outdated template design
  • Impossible to update
After CalDesign
  • Under 2 second load time
  • Flawless on every device
  • 3.2%+ conversion rate
  • Built to rank on Google
  • Custom, on brand design
  • Easy CMS management

Built with modern technology

Next.js
React
Tailwind
Vercel
Figma
WordPress

Ready to see results
like these?

Tell us about your project and we'll come back with ideas, examples from your sector, and a straight talking proposal.

Start your project