Ember & Oak Kitchen
Where San Francisco's food culture meets the craft of fire
Client
Ember & Oak Kitchen
Industry
Food & Hospitality
Year
2025
Duration
3 weeks
Ember & Oak had a cult following on Instagram but no website that matched their premium positioning. Competitors with stronger digital presence were winning the private events and group booking market. A revenue stream that required no ad spend, just a site that could close the deal.
Redesign the online presence to reflect Ember & Oak's upscale farm to table brand and make it effortless for guests to discover, browse the menu, and reserve a table.
How We Solved It
Editorial style visual narrative: full bleed fire photography
Editorial style visual narrative: full bleed fire photography, chef profile, and origin story front and center. Builds the emotional connection that justifies premium pricing.
Seasonal menu system with a lightweight management d…
Seasonal menu system with a lightweight management dashboard. Updated in minutes without developer involvement.
Integrated reservation flow with OpenTable plus a de…
Integrated reservation flow with OpenTable plus a dedicated private dining inquiry module with budget qualifier and headcount selector
Local SEO build targeting 'best wood fired restauran…
Local SEO build targeting 'best wood fired restaurant San Francisco' and 12 adjacent intent terms. All on page one within 8 weeks.
What We Delivered
Online reservations climbed 67% in the two months following launch. Average cover value increased as the refined digital experience attracted a higher intent diner, and waitlist sign ups grew 42%.