Arctic Pro HVAC
Turning emergency calls into loyal customers
Client
Arctic Pro HVAC
Industry
Home Services / HVAC
Year
2025
Duration
3 weeks
Arctic Pro was losing leads to competitors who had modern, mobile friendly sites with strong local SEO. Their existing site was desktop only, had no emergency CTA, and offered zero trust signals. Fatal in a market where homeowners make snap decisions during HVAC failures.
Establish Arctic Pro as the leading HVAC contractor in their metro area, driving consistent quote requests through local SEO and a conversion optimised site that built trust fast.
How We Solved It
Emergency CTA above the fold
Emergency CTA above the fold: sticky click to call button and 24/7 availability badge on every page, designed for one thumb mobile use
Service area map and 18 dedicated Phoenix metro zip …
Service area map and 18 dedicated Phoenix metro zip code pages. Each with localized copy, reviews, and a same day booking CTA.
Trust stack built for HVAC: 4.9★ rating badge
Trust stack built for HVAC: 4.9★ rating badge, 500+ review count, NATE certified technician credentials, and licensed & insured seals front and center
Mobile first performance build achieving 2.1s load t…
Mobile first performance build achieving 2.1s load time. In this category, 78% of searches happen on mobile during an active emergency.
What We Delivered
Within 90 days of launch Arctic Pro saw an 85% surge in online quote requests. The site hit a 98/100 PageSpeed score and now ranks on the first page for all primary local HVAC keywords, outranking competitors with far older domains.