MainLine Plumbing
A plumber homeowners trust before they even call
Client
MainLine Plumbing
Industry
Home Services / Plumbing
Year
2026
Duration
2 weeks
Like most local plumbers, MainLine lived or died by the first page of Google during an emergency, and they weren't on it. Their old site was a single slow page with no service detail, no local pages, and no trust signals. When a homeowner's water heater fails at 9pm, they call the first credible result. MainLine wasn't it.
Conversion-focused build for a licensed plumbing company. Designed to win emergency jobs 24/7 and rank across the metro with dedicated service and location pages.
How We Solved It
Emergency-first design
Emergency-first design: a sticky click-to-call bar and 24/7 availability badge on every page, with a one-thumb mobile layout built for someone dealing with a burst pipe right now.
Six SEO service pages (drain cleaning
Six SEO service pages (drain cleaning, water heater, leak detection, repiping, sewer & trenchless, emergency) plus six location pages, each with unique copy, FAQs, and FAQ schema to capture 'plumber near me' searches.
Trust stack built for the trade: licensed
Trust stack built for the trade: licensed, bonded & insured seals, license number, a 4.9★ rating, 500+ reviews, and upfront flat-rate pricing front and center.
Plumber structured data
Plumber structured data, an auto-generated sitemap, and a sub-2.5s mobile load, so the site is fast, crawlable, and ready to rank from day one.