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Web Design

Web Design That Converts Visitors Into Customers

Premium visual design and UX strategy built around your conversion goals. Every layout decision is intentional, every pixel earns its place.

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What We Do

Design That Looks Premium
and Works Hard

UX Strategy.
Conversion Focused.

We map your customer journey before a pixel is placed. Every layout decision traces back to a conversion goal.

FigmaWireframesPrototypesUser flows
Conversion ready

Brand Aligned

Visual Identity

Designs that match your brand voice: modern and clean for B2B, warm and approachable for consumer brands.

Every page has a job

Conversion Optimisation

We design CTAs, forms, and layouts that guide visitors toward action. No decorative elements, only intentional ones.

Mobile First

60%+

Over 60% of web traffic is mobile. We design for the smallest screen first and scale up.

Before any code

Wireframes and Design Systems

Clickable prototypes before development, then reusable component libraries to keep your brand consistent across every page.

WireframesPrototypesComponentsTokens
Our Process

How We Design Your Website

01

Discovery

We learn your brand, audience, competitors, and conversion goals before opening a design tool.

02

Wireframes

Low fidelity layouts map the structure and flow. You approve before we move to visual design.

03

Visual Design

Full fidelity designs in Figma: typography, color, imagery, and every interactive state.

04

Feedback and Revisions

Two rounds of revisions are included. We iterate until the design earns your sign-off.

05

Handoff

Developer-ready Figma files with specs, assets, and a component library. Or we build it ourselves.

Why CalDesign

What Makes Our Design Different

2xAvg Conversion Lift

Strategy Before Aesthetics

Beautiful design that doesn't convert is a liability. We start with your conversion goal and work backwards to the visual design. Every creative decision has a strategic rationale.

100%File Ownership

You Own Every File

Full Figma file ownership from day one. Organised layers, named components, shared styles. You can hand the files to any developer or agency and they'll know exactly what to do.

0Handoff Surprises

Design and Dev in Sync

Our designers and developers work together from the start. No handoff friction, no 'that's not buildable' surprises. Designs are always production feasible.

Tools and Technologies

Our Design Toolkit

Industry standard design tools chosen for collaboration, precision, and seamless developer handoff.

F
Figma
XD
Adobe XD
Sk
Sketch
In
InVision
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Zeplin
Pr
Principle
Fr
Framer
H
Hotjar
M
Maze
Lo
Lottie
S
Storybook
W
Webflow
Ai
Adobe Illustrator
Ps
Adobe Photoshop
C
Canva
Mi
Miro
F
Figma
XD
Adobe XD
Sk
Sketch
In
InVision
Z
Zeplin
Pr
Principle
Fr
Framer
H
Hotjar
M
Maze
Lo
Lottie
S
Storybook
W
Webflow
Ai
Adobe Illustrator
Ps
Adobe Photoshop
C
Canva
Mi
Miro
Pricing

Transparent Web Design Pricing

Fixed price, no surprises. Every project starts with a free discovery call and ends with a clear deliverable.

Starter Design

$800

For focused landing pages and small sites up to 5 pages.

  • UX strategy session
  • Figma wireframes
  • Full visual design
  • 2 revision rounds
  • Dev-ready handoff
Get started
Most popular

Growth Design

$2,000

For multi-page sites needing a cohesive brand and conversion strategy.

  • Everything in Starter
  • Up to 12 pages
  • Brand alignment review
  • Interaction design
  • Design system
Get started

Custom Design

Custom

For complex products, ecommerce, and full brand identity projects.

  • Everything in Growth
  • Unlimited pages
  • Full brand identity
  • Stakeholder presentations
  • Ongoing design retainer
Let's talk
FAQ

Web Design Questions Answered

Yes. All designs are delivered in Figma with organised layers, shared styles, and a component library. You'll have full access and ownership of every file.

Yes. We can deliver designer-ready Figma files for your own developers or a third party to build. Many clients use us for design-only engagements.

Two rounds of revisions are included in every project. Additional rounds are available at a fixed day rate. In practice, most projects land within two rounds when the discovery brief is thorough.

Not necessarily. If you have existing guidelines we'll follow them. If you're starting fresh, our discovery session captures your brand voice, preferences, and competitive positioning to inform the design direction.

Web design covers the visual and UX strategy: how things look, feel, and flow. Web development is the engineering that brings the design to life in code. We do both, and our designers and developers work together from the start.

Yes. We regularly redesign specific pages, like a homepage or a product landing page, without touching the rest of the site. A focused redesign can dramatically improve conversion on a single high-traffic page.

Ready for a Website That Actually Converts?

Book a free design consultation. We will review your current site, talk through your goals, and show you what great design can do for your business.

Get a Free Quote
No contracts
Free consultation
Response within 24h